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The power of a name: how retailers cottoned on to letting the public decide

So do you buy your products because of their names? Well according to product sales the name is actually pivotal. With markets now heavily saturated product sales have become highly influenced by social media campaigns. A number of newly released food and drink products have jumped on this and implemented...

How social media could void your cover

I will always be the first to hold my hands up, I love a good ‘holiday snap’ whether it be an on beach shot of my hobbit-like feet or a photo of my evening meal and drinks, which may or may not have been edited a couple of times. But...